Where natural craft meets artistic storytelling
This project explores the collaboration between Habeebee, a Belgian brand known for its natural soaps, and Brasserie Illegaal, an artisanal brewery based in Brussels. The goal was to create a concept where both worlds meet, transforming beer ingredients like malt and hops into a unique collection of exfoliating soaps.
Created as a student project, this collaboration reimagines local craftsmanship through design. By blending Habeebee’s ethical approach to skincare with Illegaal’s creative brewing spirit, the project celebrates sustainability and Belgian savoir-faire. The collection includes three soaps inspired by natural ingredients and the brewing process itself.
The visual identity reflects the rhythm of nature, from moon cycles to organic growth. Each illustration was hand-drawn to evoke a serene, dreamlike atmosphere, while the blue gradient palette suggests freshness and purity. The minimalist packaging highlights the harmony between body and earth, turning a simple soap box into an object of quiet contemplation.
